Update on Foundation Activities

AUGUST NEWSLETTER

This month's issue includes the following achievements:

• Release Date 8.22.11-The Role of Chiropractic Care in the Patient-Centered Medical Home Model
• Foundation Presence at Florida Convention
• Patient Video in Production
• Member Benefits: Link
• Posting of Monthly Contributors
• General Halstead's Room Dedication at Thayer Hotel in West Point, NY
• Foundation Facebook LIVE
• Tenative Media Schedule for Remainder of the Year
• Newsletter Offered to State Associations
• Upcoming TV/Radio Spots
• Recent Press Releases Distributed
• Positive Press Update!
• Where to Expect Foundation Representatives in August and September

The Foundation is proud to present its white paper: "The Role of Chiropractic Care in the Patient-Centered Medical Home Model". Prepared by DISCERN, a respected consulting firm in the business/healthcare community, this paper is targeted towards stakeholders involved in the development of a Medical Home Model.

As an important tenet in the new healthcare law that is being implemented in both the public and private sectors, the Medical Home Model promotes a more efficient use of healthcare resources - striving to build clear and open communication among patients and families, the medical home and members of the broader care team. As a member of the broader care team, the Doctor of Chiropractic has many opportunities to become an integral part of the Patient-Centered Medical Home. These opportunities are detailed in this white paper and can serve as a starting point for a productive conversation between the primary care provider and Doctor of Chiropractic for the referral of appropriate patients from the medical home to the chiropractic care setting.

This document was developed with the guidance of two Medical Doctors and two Chiropractic Doctors, along with input provided by a panel of Foundation leadership. The two Chiropractic Doctors on the DISCERN panel included: Dr. Mark Zeigler and Dr. Steve Kraus. The Foundation panel included: Laura Carabello, Drs. Dan Redwood, Gerry Clum, Michelle Maiers and Chuck Sawyer.

The Foundation will be presenting this document to a number of varying groups. Initially, this material will be presented to the chiropractic profession through articles featured in both Dynamic Chiropractic and Chiropractic Economics, and during a workshop at the 2011 FCA National Convention. Following that, it will be promoted within the business/health community. Through media releases, targeted advertisements, and sponsorship of presenters and exhibit space at major industry conferences, this paper will receive widespread exposure to leaders within the healthcare industry.

A complete text of this paper can be found at www.f4cp.com, following August 22, 2011.

One of the largest gatherings of the profession will occur August 25-28th at the Florida Chiropractic Association Convention. Set in the Peabody Hotel in Orlando, Florida, this convention will bring together numerous speakers and hundreds of exhibitors. The Foundation will have an active presence at this event. The Foundation will be exhibiting at booth #32, with the assistance of numerous students as well as two members of the Washington Redskins Cheerleaders. In addition, the Foundation will be sponsoring the following events:

• Friday, August 26th from 1:00pm-2:40pm (Room: Celebration 3-4)- A panel of experts will be presenting the Foundation white paper on the use of chiropractic care in the Medical Home Model. This session is approved for Continuing Education Units. The panel will include: Guy D'Andrea, President, DISCERN Consulting, Dr. Gerry Clum, Dr. Mark Zeigler and Laura Carabello.
• Friday, August 26th from 7pm-8pm (Room: Coral Springs I)- The Foundation will hold a reception to honor FCP stakeholders and FCA personnel.
• Saturday, August 27th at 11:30 am (Plenary)- Howard Wasdin D.C. and author of the best seller Seal Team Six: Memoirs of an Elite Navy Seal Sniper, will be presenting with a book signing following his session.

Visit the Foundation booth (#32) and pick up your free patient video, and see other important marketing tools available to monthly contributors.

In cooperation with Dr. Carl Cleveland and Tim Lamar with Lamar Productions, the Foundation is producing a ten-minute infomercial incorporating its public services announcements (PSAs) and excerpts from an interview with retired General Becky Halstead about her chiropractic experience, suitable for showing in a doctor’s reception area and/or to other groups. All monthly contributors will receive this DVD at no charge. If you are at the Florida Convention be sure to visit the Foundation's booth (#32) to receive your video and view other marketing materials available for your practice. In addition, this video will soon be up at the F4CP website. You will want to see this special video and share it.

Last month we listed all of the benefits available to monthly contributors to the Foundation. Here is a link if you wish to view them again: MEMBERSHIP BENEFITS

If you are a monthly contributor, your name appears on the Foundation website at: http://www.f4cp.com/f4cp-monthly.pdf. In addition, at the Florida Chiropractic Association your name will be posted, along with all monthly contributors, on a large poster at the Foundation booth (#32). In October and November, a Foundation ad will be placed in Chiropractic Economics and Dynamic Chiropractic that will contain this same information.

If you are a monthly contributor, you may want to check the Foundation website to be sure your name is posted. Sometimes a credit card issue will inadvertently cancel contributions. Be sure you are part of these great promotions!

If you are not a current monthly contributor, sign up before August 19, 2011 to have your name added to these promotions! PLEDGE HERE

As mentioned in last month's newsletter, in accordance with The Thayer Hotel's room dedication program, the Foundation is sponsoring a room in honor of General Becky Halstead. The dedication will occur on November 2nd at 6:00 PM. Such honors are reserved exclusively for distinguished graduates of West Point, including: General Douglas MacArthur, General Barry McCaffery, General David Petraeus and more.

Halstead's acknowledged sponsor is the Foundation for Chiropractic Progress, though funding was specifically provided by the following companies: Foot Levelers, Standard Process, Performance Health, Northwestern Health Sciences University and Parker University.

If you reside near the West Point area, you should plan to attend this historic celebration. Attendees will include both military dignitaries, like the Superintendant of West Point, and many representatives of the chiropractic profession.

Please look to the Foundation's website for an invitation and RSVP details. In addition, you will be able to preview the plaque that will be presented to the General.www.f4cp.com

The Foundation has officially launched its Facebook fan page, devoted to the profession and ongoing accomplishments. Check it out today to receive your free e-gift! The Foundation plans on sending regular notifications on press releases, print ads, PSA's and more as soon as they are released. Be among the FCP friends to receive timely information to share with your colleagues and patients. Help us to build this site and reach a large segment of the profession.

"Like" the Foundation here: www.Facebook.com/FoundationforChiropracticProgress

Week of August 22nd- A half page ad featuring Jerry Rice will appear in USA Today.

Week of September 1st- A half page ad featuring Jerry Rice will appear in the Newsweek Magazine issue that focuses on College Rankings. It is a favorite of students seeking information on colleges.

Week of September 5th- A half page ad will appear in the Wall Street Journal featuring the new Foundation Ad on cost-effectiveness. This will be placed right before our participation at the CDHC West Forum scheduled for September 15-16 in Denver, Colorado. We will be exhibiting and sponsoring Dr Niteesh Choudhry as a speaker.

Week of November 1st- A half page ad will appear in the Wall Street Journal featuring the Foundation's newest ad on the Medical Home Model. This will be placed right before our participation at the National Business Coalition on Health Conference scheduled for November 7-9 in Phoenix, Arizona. We will be exhibiting and sponsoring Guy D' Andrea, author of the Foundation's white paper on the chiropractic role in Medical Home Model.

Week of November 7th- A half page ad in will appear in the Wall Street Journal featuring a Foundation ad regarding workers compensation and cost-effectiveness. This ad will be placed prior to the week of our participation at the AHIP Conference, November 14-16 in Chicago, IL. We will be exhibiting and sponsoring Bruce Sherman, MD, FCCP, FACOEM, Corporate Medical Director, Whirlpool Corporation and co-author of the Foundation's white paper on the value of chiropractic care in value-based design.

We are also looking to schedule ads featuring Jerry Rice in sports-related publications toward the end of this year. Look to our website or this publication for future updates.

At the suggestion of the Florida Chiropractic Association, we have put together a template for a newsletter that an association can send to members of its legislature as a way to educate them on chiropractic. The newsletter will incorporate the positive messages contained in the Foundation's public service announcements, press releases, etc. It will also include a self-mailer feature for state associations to address, etc.

This newsletter is planned to be distributed eight times annually and the first issue is expected to be released in October.

Presently, the Foundation has produced nine TV public service announcements that address the value of chiropractic care. Please look to the Foundation's website for all TV PSAs, www.f4cp.com.

In addition, the Foundation is expecting to release two more radio spots before the close of summer. One features a Washington Redskin Cheerleader and her positive experience with chiropractic, and the other includes a testimonial from Foundation spokesperson, General Halstead, highlighting fibromyalgia and how chiropractic care played a significant part in her recovery.

Please look to the Foundation's website for all future radio and TV PSAs, www.f4cp.com.

The Foundation has released four new press releases within the past month:

• The first details the on-going initiatives of the F4CP and presents a number of new websites and partnerships that have been developed to expand the mission of the Foundation.
• The second highlights an evidence-based study, "A Hospital-Based Standardized Spine Care Pathway: Report of a Multidisciplinary, Evidence-Based Process," which displays the implementation of a spine care pathway and the value of providing chiropractic care.
• The third showcases the essential role of Dr. Mindy Mar, team Medical Director of the San Diego Charger Girls, and how she became the first female D.C. to be contracted within the NFL.
• The fourth announces General Halstead's room dedication ceremony at the Thayer Hotel.

Please look to the Foundation website to view all press releases,www.f4cp.com.

Sciatica Matte Release
As of July this release generated 464 news articles in 24 different states with a readership of 17,914,336. The sites it was on were viewed by 31,005,714 unique visitors per month.

Aaron Rodgers Matte Release
As of July, this release generated 468 news articles in 23 different states with a readership of 14,483,360. The sites it was on were viewed by 89,873,352 unique visitors per month.

Washington Redskin Cheerleaders - Matte Release
As of July this release generated 540 news articles in 23 different states with a readership of 15,572,432. The sites it was on were viewed by 97,832,137 unique visitors per month.

Backpack Safety - Matte Release
As of July this release generated 516 news articles in 30 different states with a readership of 15,963,280. The sites it was on were viewed by 79,647,950 unique visitors per month.

Jerry Rice - 30 second radio PSA
As of July this release has been broadcasted 212 times in 36 different states with an audience of 29,029,266

Driving Safety - TV PSA
As of July this release has been broadcasted 228 times in 30 different states with an audience of 64,188,153.

Washington Redskin Cheerleaders - TV PSA
As of July this release has been broadcasted 249 times in 31 different states with an audience of 143,225,738.

Backpack Safety - TV PSA
As of July this release has been broadcasted 211 times in 37 different states with an audience of 126,841,072.

General Halstead - TV PSA
As of July this release has been broadcasted 235 times in 36 different states with an audience of 184,668,736.

Jerry Rice - TV PSA
As of July this release has been broadcasted 149 times in 35 different states with an audience of 167,372,856.

August 4-5: Life West Homecoming - Foundation exhibit and presentation

August 4: Palmer Chiropractic College West - Foundation presentation

August 11-13: Palmer Davenport Homecoming - Foundation exhibit and sponsors a reception

August 25-27: Florida Chiropractic Association Convention - Foundation exhibit and presentation

September 15-16: Tennessee Chiropractic Association Convention - Foundation exhibit and presentation

September 15-17: Master Circle Super Conference - Foundation presentation

September 15-16: CDHC West Forum - Foundation exhibits and sponsors speaker

September 29: National University of Health Sciences - Foundation presentation

September 30: Logan Chiropractic College - General Becky Halstead represents the Foundation

The continued growth of the Foundation is dependent on more doctors getting involved. All of the monthly contributors can be found at the website by name, not amount. Encourage your list of contacts to join you in seizing this opportunity. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the value in chiropractic care!!

The Foundation for Chiropractic Progress
P.O. Box 560
Carmichael, CA  95609-0560

Toll Free: 866-901-F4CP (3427)
Phone: 703-868-2420
www.foundation4cp.com